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Adapting Public Relations To A Consumer-Driven World
With online consumer forums and personal blogs in ascendence, communications strategies are being redefined — and PR firms, for one, have to adapt. That’s the message Pete Blackshaw emphasized in a...
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What Small Businesses Should Know About Online Forums
Small businesses are especially dependent on favorable testimonials — and for many consumers, online forums have become the favored means of sharing feedback about businesses and products. “About 60%...
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Will Online Streaming Video End The DVD Party?
Has the era of the DVD passed? Today, the likes of Netflix, Apple, Microsoft, Amazon, Veoh, and Hulu are betting it has. Instead, they’re throwing their resources into developing a new video source:...
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Consumers Spread Word Of Peanut Butter Recall Online
As part of Nielsen’s kickoff presentation to the Advertising Research Foundation (ARF) research summit, Nielsen Online presented two Brand Association Maps (BAM) illustrating how consumers’ online...
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Nielsen Experts: Speaking… And Listening At ARF 2009
Starting March 30, experts from The Nielsen Company will participate in the Advertising Research Foundation (ARF) convention and expo in New York City. During the event, Nielsen Wire will provide...
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Building Your Brand… Or A Better Snuggie? Listen Up!
Charlie Buchwalter & David Wiesenfeld, Nielsen Online More and more researchers are waking up to the reality that mining the growing volume of conversations on blogs, message boards and social...
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Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most
Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to the latest Nielsen Global Online Consumer Survey of over...
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United Airlines and Consumer Generated Turbulence
Joshua Hammond, Nielsen Online Social media can be a great equalizer. Periodically we see a new consumer generated media (CGM) item that breaks barriers and demands a deeper dive. This month, we saw a...
View ArticleWhat’s Your Online Content Worth? Global Consumers Say: It Depends
Across countries, demographics and content types, consumers have diverse attitudes about paying for content online. Nic Covey, Director of Cross-Platform Insights, The Nielsen Company The big question...
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Building a Better Burger? Try Social Listening for Product Development
Jessica Hogue, Research Director, Online Division For years, Nielsen has been refining and expanding its online tools that enable clients to put actionable context behind conversations about their...
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